One of the hardest parts of starting freelance work is building a strong portfolio to attract clients. Your portfolio is your biggest advertisement—it is what will make you gain or lose clients. It is one of the most important things for a freelancer.

Firstly, build up your portfolio before fully committing to freelance—if possible. In order to get clients, you will need to advertise your services, and you need content to do so (so make sure you have some)!

Do not be afraid to take risks—your portfolio should encapsulate what your business is, but it should also make you stand out from a crowd. First, you should decide on the best platform and design for your portfolio, different designs work better for different businesses. You should do some research and find some examples to gain inspiration from; don’t just go into it blind.

One way to build content is to work for free or for cheap. This will help you to build experience, as well as examples of your work. Doing projects that you yourself are passionate about, just for fun, is also a fantastic way to fill your portfolio.

You should also provide details of your content–showing actions and outcomes and the results that your clients can expect. This adds a level of detail and depth that will encourage your future clients to contact you.

Additionally, do not forget to update your portfolio when you have new content. Keeping it up to date shows that you are engaged in your business and proud of the quality of your work. Having an up to date portfolio will help you to refine and define your service better as your business grows.

Include projects that are geared towards your target audience, service, and industry. Make sure that the projects are relevant. You may have done work in a variety of areas; but you should try to narrow it down to something more specific to streamline the process

Other things to include could be your education and skills, as well as reviews or testimonials. There should be a balance between showcasing what you can do, as well as who you are.

To conclude, your portfolio will make or break your freelance business. You need to make sure that your portfolio is professional and detailed in order to attract your audience.